What I Wish I Knew | April 2018 April 23rd, 2018 David Fertig, Co-owner of Wholly Joe’s Coffee House and Bakery words and photo by Kyle Cochrun 04/23/2018 Name: David Fertig Occupation: Co-owner of Wholly Joe’s Coffee House and Bakery Hometown: Barberton, Ohio What is something you wish you knew before you got started? For the first shop I ever opened, The Bohemian Java in Barberton, I didn’t know a thing except for pulling shots, which I’d been doing at home. Going into it, I probably would have preferred to have started roasting off the bat. We used to outsource all our coffees and now we roast our own. A lot of cost-saving that way. Plus, I can do to the beans what I want to do to them. I roast my beans a lot different than most places do. I don’t take them to an extreme dark because I like them to have a lot of their own characteristics, so we don’t roast with heating elements or propane or natural gas. Our roasting process helps keep everything organic. What inspired you to open a coffee shop? I’ve been making different kinds of coffee for my wife for as long as we’ve been married. One day, she came home with an espresso machine for me. I started experimenting with that and getting better at making drinks at home. Then I’d take the machine to work and serve co-workers, and I’d take it to family get-togethers. People kept saying, “You need to open up your own shop!” By career, I’m a nurse, but I got tired of that field and wanted to get out of it. I’d been in the medical field for a long time, so it was time for a change. I eventually opened my first shop, and even though it was a very small-time operation, I liked it. I realized that I wanted to do this this on a larger scale. Tell your friends:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to email this to a friend (Opens in new window)Like this:Like Loading... Related Leave a Reply Cancel ReplyYour email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email. This site uses Akismet to reduce spam. Learn how your comment data is processed.